I think I figured out the following from listening to Steve Gillmor. Thanks to Google (Search and/or Alerts), there isn’t much point to hyperlinking references in your text. Clueful people know how to grab terms and search for them in Google Search. Interested people run a Google Alert on their name or their blog’s name.
You can kind of count on clueful and interested people to notice if you mention their name in a post. So, to Robert Scoble I should reply, “you’re certainly welcome.” I still was pleasantly surprised to get a shout back.
Will Parker asked on his blog, Channeling Design, whether Scoble or I needed more irony in our diets. If he thinks digg top stories are low quality and I was actually criticizing Scoble’s links, I wasn’t. Or maybe Tim O’Reilly’s post was meant to be sarcastic. I totally didn’t get that. Finally, if he’s trying to get my attention because he’d like to interview at Clear Ink…I can make that happen.