Categories
Business Marketing

Quick notes on Facebook’s f8 08 developer conference

I went to f8 yesterday and I can’t say I had the best time in the world. I probably have more fun at LinuxWorld, but maybe my expectations are lower when I don’t pay $150 to get in. I was hoping to get some more juicy details about the platform, especially about the business side, but the content is mostly people on panels talking about what they do. The most interesting and well-organized presentation on the business track was run by Jia from RockYou. It’s not that it wasn’t interesting, I just wish there was a bit more preparation.

I’m sure all the announcements have been well-covered. I haven’t gone into Google Reader yet today, but I wanted to note a few things.

  • Wireless was horrible.
  • That there was constant music was OK, but it was usually too loud.
  • I saw Marc Canter, Robert Scoble and Mike Arrington walking around (separately), and intellectually I wanted to say hello to them…but I chickened out.
  • Arrington was wearing flip flops. There’s probably a bad pun in there somewhere, but I won’t go there.
  • As Mike Arrington walked by me, I suddenly reconceptualized him as human being, not a sometimes-aggravating participant of the Gillmor Gang. It made me appreciate him more.
  • I am not an Arrington fanboy. I am a Steve Gillmor fanboy. I didn’t spot Steve at f8. 😛
  • There were a couple viable consultancies who help traditional agencies develop Facebook strategies. I’m going to push hard to get Clear Ink to offer those services.
  • Zuckerberg’s keynote made me thirsty for (virtual) kook-aid. The goal of increasing social connections appeals to me. I’m not sure I’ve heard a tech company pitch their vision on being part of a real social movement as compared to offering me something that would be fun to have.
  • Coolest company name: Shanghype.
  • I’m still enjoying the idea that people in Liverpool started a fan group for me on Facebook.
Categories
Creative Pursuits

Leon’s Random Generators Appreciation Society

Now appearing on Facebook…a fan club for the random generators.

Categories
Marketing

Fake personal is worse than impersonal

LEON ATKINSON, CHECK OUT FUZE ONLINE AT OUR WORLD WIDE WEB INTERNET PAGE

This ad appears in Entertainment Weekly. Actually, this exact ad only appears in my copy, I’m assuming. You might not be able to see it from the thumbnail, but in the lower left there’s some text that looks like it came out of a dot matrix printer from 1984 that reads, “LEON ATKINSON, CHECK OUT FUZE ONLINE AT OUR WORLD WIDE WEB INTERNET PAGE.” Nice.

Your Internet page is on the world wide web? Online? Really? How do I dial it in? Out of all the people who subscribe to Entertainment Weekly, why did you choose me? And if you know anything about me, you know that I’ve been doing a low carb diet since January–so I really wouldn’t be interested in your junk food drink no matter how many vitamins you put in it. Actually, I’m pretty happy drinking plain green tea, and it’s really, really cheap.

This is the yuckiness of direct marketing when it comes to hang out on the Web. The “personalization” that’s being attempted is obviously not genuine. It’s worse than an impersonal broadcast-style ad, which are annoying enough. This ad takes it a step further to purposely insult my intelligence.

What’s the psychographic that follows the call-to-action of this ad? Notice the CTA is to go visit the Web site (I didn’t) not to buy the drink. From the very beginning, they are say, “we know we can’t convince you to drink this with a full-page ad in a magazine. Please come to our Web site and subject yourself to more persuation.” Really? I need to go read about a soft drink on a Web site to decide if I want to drink it? Even if I drank sugar water, I wouldn’t want to spend more than about 5 seconds deciding to drink it or not.

Categories
Core PHP

Core PHP Programming in Google Books

Google Alert just informed me that Core PHP is available for preview in Google Books. It’s an interesting dynamic. It hints that it’s just a preview. I can’t tell if not every page is available or what. But from a practical sense, electronic versions of the book are widespread. I regularly get alerts for links to the book from book blogs. And you’ll find it on the pirate bay separately as well as in gigantic collections of the best technical books. Google makes it easy for people to click to buy the book, but I get a little extra money if people buy through my Amazon affiliate link here on my site.