Archive for the ‘Marketing’ Category

Make more money selling your ebook yourself

It’s interesting to contrast publishing of technical books now versus 1999 when Core PHP Programming first came out. Back then, I’m confident would have been a complete waste of time trying to publish it myself. Few would have considered a PDF an interesting source for the information. And while it certainly was a feather in […]

Tender Victuals

Remember Tender Vittles brand cat food? It was a revolutionary feat of marketing…cat food that bridged the gap between wet, canned food and dry, bagged food. I didn’t think about it until now, but vittles (properly spelled victuals) means “food fit for human consumption”. Was the real purpose of the product to deliver low-cost, low-quality […]

Annoying Anti-Piracy for Book from Manning

I bought Zend Framework in Action yesterday because the short tutorial isn’t quite enough to know how to architect an big application. I’m building an enterprise app at work for a client and picked ZF and YUI as core platforms. I’m pleased with the content of the book. Rob Allen is a fine writer and […]

Quick notes on Facebook’s f8 08 developer conference

I went to f8 yesterday and I can’t say I had the best time in the world. I probably have more fun at LinuxWorld, but maybe my expectations are lower when I don’t pay $150 to get in. I was hoping to get some more juicy details about the platform, especially about the business side, […]

Fake personal is worse than impersonal

This ad appears in Entertainment Weekly. Actually, this exact ad only appears in my copy, I’m assuming. You might not be able to see it from the thumbnail, but in the lower left there’s some text that looks like it came out of a dot matrix printer from 1984 that reads, “LEON ATKINSON, CHECK OUT […]

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