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Make more money selling your ebook yourself

It’s interesting to contrast publishing of technical books now versus 1999 when Core PHP Programming first came out. Back then, I’m confident would have been a complete waste of time trying to publish it myself. Few would have considered a PDF an interesting source for the information. And while it certainly was a feather in my cap with regard to my career, the reward for the effort was respectable. I wouldn’t work for that rate today, but the publishing of the book helped me get to where I am.

For some time I’ve said I wouldn’t try writing another book because the reward couldn’t justify the effort, but we might be coming close to full circle with printed books in decline and self-publishing in .epub looking more feasible every day. Plus, I have to consider the thrill of sticking it to those emperors of walled gardens: Amazon, Apple, et al. JavaScript with Thomas Fuchs » Blog Archive » 5 rules to sell thousands of copies of your ebook

Wondering what your “hourly rate” is when you go out and write a technical book? Traditionally, publishers will tell you that you do it for “exposure” but we all know that you can die from that. Seriously, even for the publisher it’s a big gamble, and with all the extra costs for printing, marketing, publishing, whole-sale prices, etc. there will be nothing left over for you. And “exposure” will not pay the bills.