How to win friends an influence people most effectively

It’s simple: remind people of their freedom. Make you case and then add, “but you are free to choose for yourself.” This rings true to me as a father. An ultimatum, when I indulge in one, is likely to be met with resistance. If I manage to make a request that’s clearly optional, I’m much more likely to get what I want.

The One (Really Easy) Persuasion Technique Everyone Should Know

It’s supported by 42 studies on 22,000 people and it’s the easiest, most practical persuasion technique available.

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