Everyone loves Minecraft

Here’s a cool video with kids explaining the Minecraft experience. It’s not surprising–Minecraft is generating lots of money.

Gamasutra – News – Video: Kids explain why they play Minecraft

A filmmaker manages to capture the unique, pure appeal Mojang’s Minecraft has for its younger players in less than two minutes. It’s an inspirational reminder that sometimes, uncomplicated fun is enough.

Mojang revenue hits $237 million in 2012

We already knew that 2012 was a particularly legit year for Minecraft maker Mojang, what with its principle product being purchased over 15 million times and everything, but now we have a better idea of what success like that translates to in dollars. Well, technically in krona and then translated again into dollars, but whatever.

Overall, Mojang’s revenue for 2012 tallied up at SEK 1.5 billion, or $237.84 million at current exchange rates, according to GamesIndustry’s translation of Swedish publicationIT24. Nearly half of that revenue (SEK 640 million/$101.48 million) was derived from the collection of license fees. Meanwhile, pre-tax profits were reported at SEK 580 million ($91.96 million), although no post-taxes/net income figures were provided.

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